Platform: Select between app stores and ad networks to visualize your revenue overview. The selection you make here will effect which options you have to choose from in the apps dropdown.

Apps: Choose which app you would like to see revenue for. If you have multiple apps, you can show revenue for All Apps, All Active Apps, or All Inactive Apps.

Subscriptions: Narrow to a specific subscription type

Countries: Narrow to a specific country or region. 

Period: Set the date range for which the chart is showing revenue.

Revenue: View overall revenue from subscriptions by subscription type

MRR: View the total revenue from subscriptions normalized to a standard one-month period according to each subscription’s duration

Actives: View total active subscriptions by user count or by revenue

Trial status: View the split of active subscriptions for Paid and Trials.

Billing Retries: View the info about subscriptions with Billing Retries issues

New Subscriptions: View new subscriptions added each day by type

Renewals: View subscription renewals by user count or revenue

New/Renewals: View the new subscriptions and renewals data on one chart

New/Renewals with Intro/Promo: View the new subscriptions and renewals data on one chart, with crossgrades, downgrades, reactivations, and intro/promo offers included.

Returns: Percentage of payments refunded

Cancellations: View subscription cancellations by user count, revenue lost, or percentage of subscribers

New: Trial subscriptions added by day

Active: Count of trial subscriptions active

Cancelled: Count of trial subscriptions cancelled

Conversion: Percentage of trials that convert to subscription, by type of subscription

Chart Type: Visualise as a line or bar chart

Download/Export: Export a CSV using the data from the current chart

Sort: You can sort the table by clicking any of the headings

Download/Export: Export a CSV using the data from the table