On the Paid Acquisitions page, you can see a consolidated view of your marketing expenditures. You can use this information to keep track of the cost of your advertising spend on, and effectiveness at, acquiring more users.
By default, the chart will show spend by channel against blended CPI. When you select/deselect channels, blended CPI will reflect the weighted average of the visible channels.
Reporting Options
Channels (Platform): Select between ad sources to visualize your spending overview.
Apps: Choose which app for which you would like to see marketing spend.
Report Types
Spend: Overall spend on marketing channels
Impressions: View your impressions data by marketing channel
Clicks: View total clicks amount by marketing channel
Installs: App installs by marketing channel
CPI: Cost per impression
Chart options
Chart Type: Visualize as a line or bar chart
Grouping: View performance daily, weekly, or monthly
Download/Export: Export a CSV using the data from the current chart