On the Subscriptions page, you can find out about the usage of your apps.

Reporting Options

  • Platform: Select between app stores and ad networks to visualize your revenue overview. The selection you make here will effect which options you have to choose from in the apps dropdown.
  • Apps: Choose which app for which you would like to see revenue. If you have multiple apps, you can show revenue for All Apps, All Active Apps, or All Inactive Apps.
  • Subscriptions: Narrow to a specific subscription type
  • Countries: Narrow to a specific country or region. 
  • Period: Set the date range for which the chart is showing revenue.

Report Types

Overview

  • Revenue: View overall revenue from subscriptions by subscription type
  • Active: View total active subscriptions by user count or by revenue
  • New: View new subscriptions added each day by type
  • Renewed: View subscription renewals by user count or revenue
  • Returned: Percentage of payments refunded
  • Cancelled: View subscription cancellation by user count, revenue lost, or percentage of subscribers

Trials

  • New: Trial subscriptions added by day
  • Active: Count of trial subscriptions active
  • Cancelled: Count of trial subscriptions cancelled
  • Conversion: Percentage of trials that convert to subscription, by type of subscription

Cancellations

  • Cancelled: How many users cancelled their subscriptions, by type.
  • The remaining tabs on this report are a breakdown of cancellation reasons.

Chart options

  • Chart Type: Visualize as a line or bar chart
  • Download/Export: Export a CSV using the data from the current chart

Table

  • Sort: You can sort the table by clicking any of the headings
  • Download/Export: Export a CSV using the data from the table
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