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How to use the Subscriptions Report
How to use the Subscriptions Report
Austin Griffith avatar
Written by Austin Griffith
Updated over a week ago

On the Subscriptions page, you can find out about the usage of your apps.

Reporting Options

  • Platform: Select between app stores and ad networks to visualize your revenue overview. The selection you make here will effect which options you have to choose from in the apps dropdown.

  • Apps: Choose which app for which you would like to see revenue. If you have multiple apps, you can show revenue for All Apps, All Active Apps, or All Inactive Apps.

  • Subscriptions: Narrow to a specific subscription type

  • Countries: Narrow to a specific country or region. 

  • Period: Set the date range for which the chart is showing revenue.

Report Types


  • Revenue: View overall revenue from subscriptions by subscription type

  • Active: View total active subscriptions by user count or by revenue

  • New: View new subscriptions added each day by type

  • Renewed: View subscription renewals by user count or revenue

  • Returned: Percentage of payments refunded

  • Cancelled: View subscription cancellation by user count, revenue lost, or percentage of subscribers


  • New: Trial subscriptions added by day

  • Active: Count of trial subscriptions active

  • Cancelled: Count of trial subscriptions cancelled

  • Conversion: Percentage of trials that convert to subscription, by type of subscription


  • Cancelled: How many users cancelled their subscriptions, by type.

  • The remaining tabs on this report are a breakdown of cancellation reasons.

Chart options

  • Chart Type: Visualize as a line or bar chart

  • Download/Export: Export a CSV using the data from the current chart


  • Sort: You can sort the table by clicking any of the headings

  • Download/Export: Export a CSV using the data from the table

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