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How Does Braavo Calculate Trial Conversions?

Mukhtar Kuanyshev avatar
Written by Mukhtar Kuanyshev
Updated over 2 weeks ago

Braavo Analytics allows you to view trial conversion rates with much more granularity than iTunes Connect's single, 30-day rolling average. You'll find it under the Subscriptions tab > Trials > Conversion.

Source: iTunes Connect > Subscription event report 

Unlike other trial metrics, trial conversions are grouped by trial initiation date, rather than conversion event date. Trial conversions are available in three different views:


Conversions: the sum of Start Introductory Price + Paid Subscription from Introductory Price + Crossgrade from Introductory Price + Upgrade from Introductory Price + Downgrade from Introductory Price events. 


Value: Conversions * Average Subscription Price (ASP)


Percentage: Conversions / New Trials  * 100

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