Net Revenue vs. Gross Revenue

Braavo Analytics always displays revenue net of any marketplace fees (15% to 30%).

Currency conversions

Braavo displays your aggregated data in your preferred currency. We use the original currency of the transaction (from the Summary Sales Report) to convert your revenue to a preferred currency, using a same-day FX rate.

You can change your currency settings in your preferences.


The iTunes Connect UI defaults to UTC when viewing reports. Make sure you are setting this to PST to see daily sales as represented in Braavo.


Braavo uses Apple's daily reporting to populate your dashboard. On occasion, if Apple's reports are delayed, your data may take a few days longer to load as well.

What you see on your Braavo dashboard is the sales data we have received from Apple as prior-business day.

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